Trix - Who do the characters represent in society, and what message are they conveying?

There are three main character roles in this commercial: The contestant holder, the children, and the Rabbit. The contestant holder represents the slimy and greedy corporation trying to silence the Rabbit. The children represent the blind consumers who lack knowledge about the product. The Rabbit is the little guy who tries to get a free product from the contest, but is shut down.

The message given from the contest holder is that the corporation uses consumers ignorance about their product to profit of off. The contest states whoemever can name the fruits in the box of cereal will get it for free, yet the children can't name the fruits. After the Rabbit correctly idetifies all of the fruits in the cereal, he's then ostricized and denied the prize that he so rightfully deserves. The corporation uses this as a tool for sales amongst children, the idea here being that only certain 'cool' kids are able to eat the cereal.

The children in the commercial are shown as unaware, and blind consumers. They don't know anything about the product, yet they're still all drawn towards it for the coolness factor. They can be compared to a flock of sheep.

The Rabbit having rightfully answered the questions disguised as a human boy should indeed win the box of cereal, but instead his cover is blown and the contestant holder uses her power to silence the Rabbit. The company is scared of the Rabbit because he seems to be the only one that knows what's going on. He's different and smart therefore the company doesn't want him to speak, and they can prosecute him for not being human. They use his differences to persuade the children into thinking that only cool kids eat the cereal, and they then manipulate the situation to make the Rabbit look like incompetent fool.